COLUMBIA, S.C.— While it’s true that balsa baits have long been favored by lure makers and anglers for their ability to deliver a desirable action, they lack in durability and consistency due to the imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research, their bait development team developed the new Hit Stick, a durable, polycarbonate, floating minnow-style bait that delivers the large, rolling action of a balsa bait. This versatile bait epitomizes Berkley’s dedication to science-driven innovations that put more — and bigger — fish in the boat.
The new Hit Stick achieves the unique, high-speed rolling action of balsa baits by using FlashDisc™ technology developed by the Berkley bait development team. The integrated FlashDisc weighting in the Hit Stick also means every bait produced has consistent action and tracking unlike many balsa baits. Combined with the construction of Polycarbonate and ABS materials, the Hit Stick delivers exceptional durability to withstand toothy bites and keep the bait swimming consistently.
The added mass of the polycarbonate construction also makes the Hit Stick easier to cast, both for accuracy and significantly longer casting distance. This means anglers can set up on fishing locations from increased distances, lessening the likelihood of spooking fish all while covering more water on the retrieve.
The Hit Stick offers ultimate species versatility in a minnow-style bait that floats. Trollers will appreciate the consistency with which the Hit Stick runs. The bait delivers a high-speed rolling action long associated with balsa baits with maximum side flashes at even the slowest trolling speeds. The tail of the Hit Stick exhibits a tight, finesse action that entices trailing predatory fish, while the versatility of the Hit Stick makes it ideal for use as a finesse jerk bait, a trolling bait for everything from walleye to trout or a casting bait for all predator fish. The new Hit Stick is equipped with ultra-sharp Fusion19™ hooks, comes in seven sizes from 3.5cm to 15cm and 21 of the hottest colors for walleye, bass, trout and other predator fish. The Hit Stick has an MSRP of $5.99 for Sizes 3.5 through 9; $6.99 for sizes 11 and 13 and $7.99 for the Size 15.
For more information on the Berkley Hit Stick visit https://bit.ly/HitStick.
Berkley Hit Stick: Specifications
3.5 (Sinking) • 5 • 7 • 9 • 11 • 13 • 15
Black Silver • Firetiger • Black Gold • Blue Bullet • Yellow Perch • Clown • Crazy Steel • Rainbow Trout • FX Shad • Sunset 84 • Stealth Minnow • Purple Glimmer • Blue Smelt • Ghost White • Sand Shiner (Ayu) • Tennessee Shad • Danald • Hot Pink Silver • Fluorescent Orange/Gold • Green Shad • Brown Trout
$5.99 — Sizes 3.5 through 9
$6.99 — Sizes 11 and 13
$7.99 — Size 15
• Equipped with ultra-sharp Fusion19™ hooks
• Integrated FlashDisc™ improves tracking stability and accuracy to give the bait true balsa-like action
• High-pitch rattle to attract predator fish
About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.
Josh Ward: (405) 802-7045 or firstname.lastname@example.org
Kasey Cooley: (262) 227-8357 or email@example.com